Need help in strategy or sales and marketing only? We can do that. Building a business plan to attract investors? We do that, too. Looking for a partner to move you through R&D to commercialization? That’s Zen Diagnostics in a nutshell.


Strategic planning

Where do you want to be next year? In ten years? How can we help you get there? Here’s how…

  • Strategic planning and lifecycle management
  • Business development
  • Mergers and acquisitions (including due diligence)
  • Raising capital
  • Strategic partnership identification and execution
  • Opportunity assessment

Commercial operations, tactical execution

How do you transform a strategy into a plan of action? How do you acquire and retain customers? Where are opportunities for growth? How do you determine staffing needs and—more importantly—find the right people to meet them?

  • Sales force effectiveness and incentive compensation 
  • Customer acquisition 
  • Voice of customer capture, translation and key opinion leader relationships
  • International market entry
  • Customer allegiance process and metric implementation
  • Inside sales 
  • Training 
  • Recruiting and talent identification


Financial and operational services

Where can you drive revenue here and now? How can you enable efficiencies and reduce costs (and, ideally, do both concurrently)? How do you determine fair, competitive pricing?

  • Pricing
  • Reimbursement and health economics
  • Economic analysis
  • Organizational cost reduction 
  • Analytics and KPI development and implementation

Contact us to learn how we can help you.